Byte Me, Transformers!
Last year, Mars included "Indiana Jones Arti-FACTS" on the back of the wrappers of the Snickers Adventure Bar. These were various bits of trivia about both the Snickers bar and the Indiana Jones movies.

This year, Mars did something similar with the Snickers Nougabot Bar they produced as a tie-in with Transformers: Revenge Of The Fallen. This time, they're calling the trivia "Transformers Bits & Bytes."

The Bits & Bytes follow the same general format that the Arti-FACTS did. There are two pieces of trivia on the back of each wrapper. The first is about the Transformers movies, followed by something about the Snickers bar. For some reason, though, Mars decided not to produce as many wrappers for the Nougabot bar. There are only four different Bits & Bytes, as opposed to the eight different Arti-FACTS wrappers they produced last year.

And like last year, I decided that I wanted to see all of them. With only four different wrappers, this year's search proved to require far less effort. But like last year, I want something to show for my effort. So, without any further ado, I present all of the Transformers Bits & Bytes for your enjoyment and amusement:

1. In the first Transformers movie, the Decepticons' quest for the All-Spark included a stop on Mars.
*SNICKERS Bars start at Mars, Inc., which serves more than 100 countries around the globe.

2. In the Transformers movies, Optimus Prime stands at over 28 feet tall, weighs over 17,000 pounds in vehicle mode, and is made up of over 10,000 moving parts.
*More than 99 tons of peanuts go into making 15 million SNICKERS Bars every day.

3. Energon is the primary energy source used by the Transformers.
*SNICKERS Brand quickly became one of the planet's favorite treats after its introduction in 1930 and it is still at the top, 78 years later.

4. Shooting for Transformers: Revenge Of The Fallen began on June 2, 2008 in Bethlehem, Pennsylvania.
*In 1984, SNICKERS Brand represented the US well as the official snack food sponsor of the Olympic Games.


-jc-