Candy Review
MINT CRISP M&MS
For M&M/Mars, the licensing tie-ins with
Indiana Jones And The Kingdom Of The Crystal Skull didn't stop with the Snickers Adventure Bar. They also produced a special variation of M&Ms for the movie's release -- Mint Crisp M&Ms.
The Mint Crisp M&Ms are a variation on the theme of the Crispy M&Ms, which seem to have disappeared from the shelves. Well, they disappeared from the shelves in my area about a year ago, at least. Now, the Crispy M&Ms started with a nugget of crisped rice at the core. This nugget was covered in milk chocolate, which in turn was covered by the signature M&M sugar shell.
For the Mint Crisp M&Ms, the rice nugget was covered in mint-flavored dark chocolate. The shell for this edition was given different colors than the regular M&Ms. The shells of the Mint Crisp M&Ms are white, green, and light green. (I suppose you might even call the last color a mint green.)
Mars also played around with the signature "M" imprint on some of the candies. One design depicts the M wearing Indy's fedora, and another has Dr. Jones's bullwhip coiled up and resting on top of the M. There are a couple of other designs that incorporate the M into what appear to be Mayan or Aztec designs, which more than likely reflect parts of the movie's plot.
The Mint Crisp M&Ms have an irregular shape, even more so than the Peanut or Almond varieties. The rice nuggets at the core are irregularly shaped, and even have what could be called a wide variation in size. This is just speculation on my part, but I'm guessing that it would cost too much to make the rice nuggets a uniform shape and size. It would probably also take away some of the crispness as well. But whatever the reason, this lack of uniformity gives the Mint Crisp M&Ms a bumpy, pebbly appearance.
Biting into a Mint Crisp M&M is an interesting blend of textures. There is both the sharp crunch of the sugar shell, and the slightly softer crispness of the crisped rice core. Both of these are contrasted by the smoothness of the chocolate.
The mint is clearly the dominant flavor in the Mint Crisp M&Ms. I didn't even realize that this M&Ms version used dark chocolate until I read the ingredients panel on the back of the wrapper. The chocolate flavor is there, but it is almost overwhelmed by the mint that it is difficult to distinguish that it is dark chocolate. (At first, I thought that the Mint Crisp M&Ms used milk chocolate. Okay, I
assumed that it was milk chocolate, because most of the time, Mars probably would have used milk chocolate. This time, they managed to surprise me.)
The overwhelming flavor of the mint also drowns out the flavor of the crisped rice. If Mars had added just a little less mint flavor to the chocolate, we would also be able to clearly detect the slightly malty taste of the rice nuggets. It can be detected on occasion, but just barely. If not for the difference in textures between the shell and the rice (particularly as you crunch one of these M&Ms between your teeth), you might not even know that the crisped rice was there -- unless you looked at a cross-section of one.
Like the Snickers Adventure Bar, the wrappers of the Mint Crisp M&Ms come with "Indiana Jones Arti-FACTS." But while there were eight different Snickers Arti-FACTS, there are 16 Arti-FACTS for the Mint Crisp M&Ms. Each one contains a little bit of trivia about the Indiana Jones movies, and something about M&Ms. In this case, though, some of the M&Ms trivia is a little less than completely serious.
The Mint Crisp M&Ms hit the shelves a few weeks ago, at the same time as the Snickers Adventure Bar. They are available in both individual-size bags and party-size bags. And while I am sure that they will be around for at least a few more weeks, I suspect that once the Mint Crisp M&Ms are gone, they will be gone for good.
I wouldn't mind seeing Mars doing another edition of the Mint Crisp M&Ms, or even just a Mint M&Ms without any other embellishment. I would hope that, if Mars does try again, they would make the mint just a little more subtle -- and give the chocolate a chance to make its presence known on the tastebuds.
-jc-